Project 10
22 . 04 _ FA _ A 11 E 76
FABBRICA L’OMBRA ROSSA
PISTOIA, PT
TOSCANE,
ITALY
Mesdames F. are two sisters who understand from childhood that their future will be written here, in this family business created by ancestors they only know through portraits adorning their father's imposing desk. But obviously, when the future seems written in this way, a terrible desire for elsewhere is felt in adulthood. They decide to leave and start studying literature, fine arts, but also anthropology. These disciplines will lead them to discover different positions, as varied as their landing places.
But when one day their phone rings, they know. No need for long explanations: they have to come back. Their father is waiting for them, and the transition will take barely more than a year. A time of work and tremendous exploration, learning, questioning, and digging into archives with the close-knit team working to bring this terracotta object factory to life.
It's a new page to write, never forgetting the long history of the house. Naturally, the approach of the two sisters is nourished by their experiences abroad, and they will leverage the entrepreneurial cultures encountered to energize production. The directors' wish is to shift towards the artistic world, especially to develop new creations and launch regular and striking collections.
This is why a second location was quickly studied to detach, slightly, from the historical weight of the parent company and to give all the spatial and commercial possibilities to the introduction of a new line. This new building is, in a way, a bridge between a history to continue and a contemporary approach to root.
But when one day their phone rings, they know. No need for long explanations: they have to come back. Their father is waiting for them, and the transition will take barely more than a year. A time of work and tremendous exploration, learning, questioning, and digging into archives with the close-knit team working to bring this terracotta object factory to life.
It's a new page to write, never forgetting the long history of the house. Naturally, the approach of the two sisters is nourished by their experiences abroad, and they will leverage the entrepreneurial cultures encountered to energize production. The directors' wish is to shift towards the artistic world, especially to develop new creations and launch regular and striking collections.
This is why a second location was quickly studied to detach, slightly, from the historical weight of the parent company and to give all the spatial and commercial possibilities to the introduction of a new line. This new building is, in a way, a bridge between a history to continue and a contemporary approach to root.
Coming soon.
Flagship et fabrique
Début des esquisses : 2022
Surface : 2400m2 SDP
Début des esquisses : 2022
Surface : 2400m2 SDP